Indi Andaz
The Social Commerce Operating System for India's Facebook & Instagram Live Sellers
We turn manual WhatsApp sellers into professional e-commerce businesses.
500K+ live sellers (est.) · 60–70% drop-off today · 2.5–3× conversion upside
This is a 3-pager demo overview — not a full pitch deck.
1. Problem
Hundreds of thousands of saree & ethnic wear sellers on Facebook Live and Instagram Reels sell manually. Every order costs them time and money:
- 1.Buyer sees product in live video — No catalog, no search
- 2.Buyer takes screenshot — No direct link
- 3.Buyer finds number in caption — Friction; many drop
- 4.Buyer sends screenshot on WhatsApp — Manual matching
- 5.Seller shares UPI — No secure payment, fraud risk
- 6.Buyer pays via UPI — No confirmation, no receipt
- 7.Buyer sends payment screenshot — Seller verifies manually
- 8.Seller verifies payment — Time-consuming, error-prone
- 9.Seller asks for address — Unstructured data
- 10.Buyer types address in chat — Typos, incomplete
- 11.Seller manually books courier — No tracking, no automation
Result: 60–70% drop-off. 30–60 min manual work per order. ₹6K–23K/month overhead. No product analytics. Returns chaos.
| Current State | Cost to Seller |
|---|---|
| 30–60 min per order (screenshots, UPI, address, courier) | ₹50–100 labor/order |
| No product analytics | Can't optimize catalog |
| Total overhead | ₹6,000–23,000/month per small seller |
2. What We Provide
Indi Andaz = the Social Commerce OS. We are not a marketplace — we are the operating system that powers their business. Sellers keep Facebook/Instagram for discovery; we handle checkout, payments, and logistics.
Before (Manual)
- 11 steps · 5–10 WhatsApp messages
- 30–60 min/order
- No tracking · Returns chaos
- 2–4% conversion
After (Indi Andaz)
- 3 steps: Browse → Cart → Checkout
- <5 min (approve shipment)
- Live tracking · Platform-managed returns
- 8–15% conversion (target)
Full-stack platform
- Customer app — Browse, cart, checkout (Razorpay/COD), live tracking
- Seller portal — List products, orders, inventory, shipments, analytics, payouts
- Razorpay + Delhivery — Integrated payments and logistics
- Listing options — ₹25 self-upload, ₹99 AI-enhance, ₹349 pro photoshoot
3. Revenue Model
| Revenue Stream | Rate | Example | % of Revenue |
|---|---|---|---|
| Commission | 8% launch 6 mo → 10%; ₹50 min on orders <₹500 | ₹100 on ₹1,000 order | 65–75% |
| Product listing | ₹25 self / ₹99 AI-enhance / ₹349 pro shoot | Per listing | 10–15% |
| Subscription (Indi Andaz Plus) | ₹999/mo or ₹9,990/yr | 0% commission | 10–15% |
| Shipping | Pass-through courier cost + ₹12 platform handling fee | ₹12/order | 5–10% |
| Referral | ₹250 referrer + ₹250 new seller credit | Growth lever | — |
Take rate: 7–10% of GMV
Subscription vs Commission — When Each Makes Sense
| Seller segment | Choose subscription (₹999/mo) | Choose commission (10%) |
|---|---|---|
| Low volume | <8 orders/mo at ₹1,200 AOV | Commission would be <₹999 |
| Medium volume | 15–40 orders/mo | Subscription saves vs 10% on higher GMV |
| High volume | — | 50+ orders/mo: commission >₹5K; subscription not attractive |
Decision threshold: At ₹1,200 AOV, 10% = ₹120/order. Subscription wins for sellers doing <8–10 orders/mo.